Decoding diversity with data and insight
Qulture Qanvas wants to help clients delve deeper into the hearts and minds of diverse audiences.
As demographics shift and the world becomes ever more connected, navigating diversity is emerging as a defining characteristic of the modern world. This includes understanding cultural diversity that is influenced by factors such as race, ethnicity or religion, as well as other characteristics that are core to individual identity such as gender, sexual orientation and health.
To grow, brands need to attract new audiences by embracing and, at the very least, being respectful of their cultural and personal identities. Governmental and nonprofit organisations need to understand any specific needs diverse audiences have, in order to create more equitable and inclusive outcomes.
Too often, attempts are made to research diverse audiences without the careful consideration required to do so effectively or ethically. The lack of initial knowledge or specialism can: create further distance with diverse audiences; lead to findings that harm or further isolate them; devalue the insights gathered and research sector as a whole.
Qulture Qanvas is the result of a impactful merger between Digital Age Research, Bye 2 Stereotypes and Ethnic Opinions – three leading brands in inclusive research and Diversity, Equity & Inclusion. With decades of combined experience, we're uniting to offer a comprehensive solution for understanding and serving diverse audiences.
As Qulture Qanvas, we bring together our combined services to offer a best-in-class, full-service offering.
We provide a range of different research approaches, selecting the most appropriate one or combination for any given project.
Research is also not the end! Given our passion and expertise beyond research, we offer strategic support to help clients embed and action knowledge.
Whether you want in-person or online methodologies, we have a solution that will offer high quality insight. This could include Online Communities, Focus groups, Interviews, Workshops or Ethnographic studies.
As specialists in reaching diverse audiences, we have built a reputation of trust that enables us to represent even the most vulnerable groups.
Researching diverse audiences is challenging through traditional online panel approaches. With our Digital Traffic network (DAR&N), we can deliver multi-sourced, targeted traffic that gives us access to vast pools of potential participants. Our DAR&N network consists of partners who have considerable engagement among diverse audiences, meaning we are able to reach almost any audience, in 65+ countries across the globe.
We ensure the highest quality checks are performed to offer assurance to both our clients and research participants.
Along with conducting bespoke surveys, we also build on-going panels and dedicated communities for clients.
Our flagship product is a first-of-its kind Omnibus that profiles British South Asian audiences, capturing key behaviours and attitudes and tracking these over time.
This is the perfect solution for clients who want cost-effective, on-going insight into British South Asian audiences. You can add bespoke questions or subscribe to the universal study.
A seasoned entrepreneur and business leader with a rich background in the market research industry, Asim brings a strategic mindset and results-driven approach to the table.
Serving as the Owner/Managing Director of Digital Age Research, Asim is dedicated to driving innovation and excellence in the digital landscape. From spearheading global Quantative fieldwork with Digital Age Research, their Ethnic Minority online panel with Kenz Now to producing and hosting the premier Bollywood podcast in the world, Khandaan: A Bollywood Podcast.
Asim is committed to delivering cutting-edge solutions.
Sania brings over a decade of experience in consumer and social insight, spanning research methodologies (qualitative/quantitative) and sectors.
Passionate about leveraging insights for societal benefit, Sania supports commercial and nonprofit clients dedicated to making a positive impact. On the commercial front, Sania is particularly active within the music and entertainment spaces.
More broadly, Sania is an award-winning Diversity, Equity & Inclusion (DEI) practitioner and Cultural Consultant. She has emerged as a leading figure within inclusive data. Sania works closely with the British Standards Institute on implementing inclusive data guidance globally, is part of the Market Research Society's Representation in Research Steering Group, and runs MRS training courses on Inclusive Research and Embedding Diversity, Equity and Inclusion within organisations.
After working in research agencies for over a decade, in 2023, Sania embarked on a new journey, setting up Bye 2 Stereotypes, a brand that brings together her Research, Training and Advisory work.
With vast experience in sales and business development, Riaz proudly sports the title of
‘entrepreneur’ as his ambition of running several companies has come to fruition.
Riaz is the driving force behind Ethnic Opinions, a specialist fieldwork and recruitment agency that provides participants for qualitative and quantitative work among ethnic minorities and underrepresented audiences.
Its purpose is to support clients in finding the right people. Ethnic Opinions have worked for clients in the public and private sectors and with research, creative and advertising agencies. Work aside, his passions include art and travelling around the world.
Reach Asim directly at:
Email: asim@qultureqanvas.com
Reach Sania directly at:
Email: sania@qultureqanvas.com
Reach Riaz directly at:
Email: riaz@qultureqanvas.com
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